International Biometrics + Identity Association
Building an organization's communications function
- Challenge
- The International Biometrics + Identity Association (IBIA), a trade association in a growing but often misunderstood part of the technology sector, had an outdated web presence, no consistent content calendar or media relations program, and a virtually nonexistent public voice — even as the industry faces sustained media and governmental scrutiny, proposed restrictions in a number of jurisdictions, and an adverse communications environment rife with misinformation and false narratives made by opponents of the technology.
- Approach
- Build the organization's communications infrastructure end-to-end to establish it as an authoritative, ethically grounded voice representing this major international industry. Develop multiple channels to disseminate materials to relevant audiences, including media, policymakers, and the general public.
- Result
- We relaunched the Association's website to support a proactive and sustained campaign focused on advocacy, audience education, and more active media engagement, featuring electronic collateral materials, policy education, industry backgrounders, regular newsletters, and an ongoing content and thought-leadership cadence.